Tầm Quan Trọng Của Brief Trong Marketing
A brief is a document sent to marketing services companies and contains instructions for implementing marketing campaigns and projects. It is designed to provide clients with guidance on the methods and processes to be followed.
These documents are distributed throughout the company to different positions, such as writers and graphic designers, so that everyone can grasp the content that the client requires and meet the needs of the client well. As mentioned, the Brief is considered a solid foundation for the initial steps of a marketing campaign. This is done to ensure that all campaign teams know all the activities that are taking place and what strategies will be implemented. The Brief is a great foundation for an advertising project because it has many benefits. Here are some of the benefits of creating a brief document:Your marketing campaign must have a clear goal.A clear timeline to follow.Authorization for members or stakeholders.Help explain the goal of a marketing strategy.The success of a campaign can be evaluated by giving examples.Identify the goals and outcomes of a project or campaign.
Learn more and details of the brief working process
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